As consultants, we believe that cultural sensitivity and the ability to contextualise business etiquette are crucial elements of successful business in any context. In the UAE, where cultural norms and customs can vary greatly, it is essential to understand and respect the local context to communicate and build relationships with clients and partners effectively.
Business etiquette, also known as protocol or manners, can be defined as the set of unwritten rules and expectations that govern social interactions in a professional setting. However, what is considered appropriate etiquette can vary widely depending on the culture and context in which it is practised. In the UAE, for example, hospitality and generosity are highly valued cultural traits, which are often reflected in how business is conducted.
Etiquette is not just about following a set of rules and customs, but it's also about understanding and respecting cultural nuances. Understanding and respecting cultural nuances is crucial for building trust and strong relationships with clients and partners.
The importance of understanding and respecting the cultural context in which business is conducted has been acknowledged by scholars in the field of cross-cultural management. For example, Hofstede's cultural dimensions theory highlights the importance of understanding the values and norms of a culture to communicate and work with individuals from that culture. Similarly, Trompenaars' cultural dimensions theory emphasises the importance of understanding how different cultures approach communication, relationships, and decision-making in a business setting. Understanding these cultural differences makes it possible to adapt one's communication and business practices to be more effective in a given cultural context.
At Rouya, as a local consulting firm, we deeply understand the cultural norms and customs of the UAE, and we strive to incorporate these values of hospitality and generosity in our interactions with clients and partners. We believe that by adapting our business etiquette to the local context, we can create a positive and productive work environment and build strong, long-lasting relationships based on mutual respect and understanding.
As consultants, we work closely with our clients to understand the cultural context in which they will be conducting business and provide them with valuable insights and advice on adapting their business practices to be more effective in that context. Our goal is to empower our clients to navigate the cultural nuances of conducting business in the UAE with confidence and success.